Having an Andy Warhol exhibition in Louisville, Kentucky was a big deal. The identity and environmental advertising for Andy Warhol: Revelation at the Speed Art Museum shouted the big news from the rooftops (in some applications, quite literally).
- Client Speed Art Museum
- Design Carrie Scrufari
- Project Management Carrie Scrufari
The billboard designs conveyed a simple message in bright type with colors derived from Warhol’s artwork. Passersby didn’t need to know everything about the exhibit, although there was much to tell. They just needed to know that Warhol was at the Speed.
In addition to advertising throughout the city, the graphic approach extended to banners and wraps inside and outside the museum. The Speed is located on a busy street, so this window wrap spanning one entire side of the building served much like a billboard itself.
Directional signage consistent with the advertising and exterior graphics helped guide guests to see the exhibition space once they arrived at the museum.
Besides directing people to the museum and the exhibition space, the environmental graphics also invited guests to interact and take photos, boosting the hype for the Warhol exhibition on social media.
Working on an Andy Warhol exhibition was an adventure in design strategy and execution as well as the complex world of artists’ rights. With much collaboration, the final environmental branding really captured the excitement of bringing Warhol to Louisville.