The exhibition graphics for the Speed Art Museum’s exhibition Picasso to Pollock emphasize the role of the artist’s identity and process in the beginning of modern art.
- Client Speed Art Museum
- Design Carrie Scrufari
The exhibition design began with fragmented portraits of the artists, signifying their personal identity and process and its affect on their art, as well as they way they broke previously accepted boundaries.
Tall overlay images and typographic headings continue the bold look of the design throughout the exhibition.
Each typographic treatment references the style of the corresponding art movement in some way.
From the title wall to the large photo mural of Jackson Pollock’s barn, the exhibition graphics used larger-than-life scale to draw guests into the artwork.
The wall behind the pop-up store at the conclusion of the exhibition featured bold typography forming quotes from some of the artists featured in the exhibition.