The content the Thoroughly Modern exhibition at the Speed Art Museum included work by women artists during movements such as art deco, Bauhaus, and modernism. Drawing from the art deco style, the scallop pattern carries through the exhibition space.
- Client Speed Art Museum
- Design Carrie Scrufari
The main 18′ title wall introduces the color scheme, inspired by one of the artworks in the exhibit, and begins the pattern and modified Futura that evoke a sense of “modern.”
Inside the exhibition, the pattern continues in large photo banners with images of some of the artists whose work is featured in the exhibition. The pattern avoids any stark divides between spaces, but also create some height visually in a relatively small gallery with high ceilings.
The secondary title wall, visible from other galleries in the museum, repeats the same pattern and type treatment. The pattern draws you into this separate reading space which also features biographical panels about some artists in the exhibition.
When guests visited the exhibition, they encountered the large portraits of the artists at eye level, drawing attention to each artist as an individual.
Image by Alexandra Rogers.